Bachelor of Creative Media

Note: As a subsidiary of Te Pūkenga - New Zealand Institute of Skills and Technology, UCOL is committed to providing the best learning outcome for you. As part of this, all programmes are currently being reviewed to make them portable, consistent, and closely aligned with the needs of the industry. When published, this course information is correct, but the courses offered may change over time. If you have any questions call an Enrolment Advisor on 0800 468 265.

From 2023, UCOL and the programme you have enrolled in will become part of Te Pūkenga. So, if you join UCOL in 2023, you will be awarded Te Pūkenga certification. And, if you are a current learner graduating in 2023, you will be awarded a co-branded certificate.

This programme consists of 360 credits. The course 

YEAR ONE

Semester one: To start with we will help set you up for study and enable you to see the types of careers available in direct relation to the content of the degree. You will explore each creative area – illustration, photography, filmmaking, design and 3D/animation - then choose your three favourite for the rest of the year. 

Semester two: A step up from semester one. You will take that knowledge and expand to the next step. Staircase learning. This will continue through your favourite subjects - from illustration, photography, video/filmmaking, design and 3D/animation. Create projects that use these subjects through classes while learning more ways to communicate about arts and with others. A community of arts-focused truly starts to evolve. Starting to introduced to presenting and understanding and practicing the art of communication, which is key to our industries.

Visual Language (Semester 1) (15 Credits)
Learn the fundamentals of composition within visual practice, through the principles of gestalt, colour theory, colour psychology and terminology.

Digital Technologies (Semester 1) (15 Credits)
Learn appropriate selection and application of processes and techniques associated with current digital technologies.

Creative Media 1 & 2 (Semester 1 & 2) (30 Credits each)
Gain introductory skills in a range of practices such as design, photography, video/filmmaking, illustration, 3D/animation and visual journalism. Start by exploring each specialisation and then choose three workshops a week (or more). Start developing a professional persona within the creative industry.

Contextual Studies (Semester 2) (15 Credits)
Gain an introduction to a range of theories and issues that are relevant to contemporary creative media industry, learn the conventions of academic writing and be able to present information formally by essay and verbal delivery.

Digital Technologies 2 (Semester 1) (15 Credits)
Learn how to apply high quality visual techniques and processes, supported by research, critical development and experimentation to communicate and present your ideas.

YEAR TWO

Semester one: Now choose two specialist areas – from illustration, photography, filmmaking, design and 3D/animation. Create projects that use these subjects through the workshops as co-ordinated multimedia or specialised subjects, whilst completing a whole-semester personal project and implementing communication strategies.

Semester two: Hone a strong skill set in your specialisation areas. This is the first stage you are gently introduced to the “Workhub” and start working with real clients. Slowly and steadily, you work on business skillsets and understanding how to be a freelancer, employee or business owner. Also, this year you are learning the soft skills needed out there in regards to communication and managing self to succeed.

Creative Media 3 & 4 (Semester 1 & 2) (30 Credits each)
Workshop based skill development with exploration in problem solving. Apply informed problem solving and critical reflection to the creation and production of creative media outputs. Gain knowledge of current professional creative industry techniques, standards, practice, protocols and responsibilities. Develop advanced conceptual and perceptual skills, problem solving techniques and learn how to justify your creative media choices, from ideation through to final resolution.

Critical Studies 1 (Semester 1 & 2) (30 Credits)
Further your understanding of the relationships between theory, research and professional creative practice, by exploring research concepts and methodologies that support an appreciation of cultural and historical influences surrounding contemporary creative media practices.

Industry Practice (Semester 2) (15 Credits)
Explore and understand what business looks like in the creative industries and how you can use your skill set to enhance your employment prospects. Undertake 80 hours of work experience to develop skills and attributes associated with professional business and marketing practices in the creative industries.

Visual Communication(Semester 2) (15 Credits)
Learn how to take the content of year one and further improve your understanding and implementation of visual language. This includes the development of conceptually based compositions and projects with a consideration of the relationships between author, intent, image, audience and context.

YEAR THREE

This is the hardest and the best year. You are concentrating on significant projects now. Your skill sets are becoming very refined and your communication and problem solving are getting stronger. You're learning to negotiate with clients in the workhub, think in a solution based manner, and creating seriously cool work in the commercial industry of arts, with nonprofit organisations, UCOL and partnerships that support UCOL and our students.

You also work all year on a project for you that is well researched and is for your portfolio. Being a year-long project enables you to explore and grow. The work forms an exhibit at the end of the year. Family and friends join in and celebrate your degree success. Next year you are off to gain employment in areas you love. What a better career could there be? Of course, we are biased.

Critical Studies 2 (Semester 1 & 2) (30 Credits)
Produce a resolved multidisciplinary creative media project, underpinned by a sound research process that addresses current and developing industry trends.

Industry Immersion 1 & 2 (Semester 1 - 30 Credits, Semester 2 - 45 Credits)
This is where all your study and work comes together. Work as teams and individuals in "The Workhub" with real clients on real jobs - 120 hours of work experience.

Professional Portfolio and Exhibition (Semester 1 & 2) (15 Credits)
Using your research from Critical Studies 2 to create a portfolio to show future clients or employers. At the end of this course you will be work-ready with a graduate exhibition at a curated gallery.

Previous Related Programme

The Bachelor of Creative Media has merged the best from the Bachelor in Applied visual Imaging  and integrated it with industry immersion to enhance a students employability - ensuring we continue to be industry focused for our students.

• Bachelor of Applied Visual Imaging (no longer offered)

Applicants under the age of 20 years must have University Entrance

OR

Equivalent academic achievement

OR

On a case-by-case basis at the discretion of the Executive Dean

OR

Provisional enrolment (defined by NZQA as being Discretionary Entrance and includes the following clauses:

Discretionary enrolment may be granted to those applicants under the age of 20 who:

• Are New Zealand or Australian citizens and Permanent Residents under 20 years of age
• Must have a minimum of 14 credits in an approved subject at Level 2 towards NCEA
• Must also have met the literacy and numeracy standards required for University Entrance

Students accepted under the provisional admission requirements must pass all Year one courses before progressing to Year two.)

In addition to the Domestic Entry Requirements, the following applies to international students.

English Proficiency Entry Requirements:
The minimum entry requirement for international students is IELTS Academic score of 6 with no band score lower than 5.5 (or equivalent, including TOEFL).  IELTS scores used must be taken from a single IELTS Test Report Form (i.e. combining scores from more than one test is not permissible). UCOL is a TOEFL iBT testing centre.

Under 20 years of age
For international applicants under 20 years of age who do not hold NCEA, International Academic Qualifications Entry Criteria apply.

Prospective students should understand that the Bachelor of Creative Media requires a high level of motivation, commitment and attendance.  You need good organisational skills and a high level of initiative in order to be able to generate ideas and complete project work. If there are any health issues, it is important that these are declared in order for us to provide guidance and support for academic success.

Work experience
There are 380 work integrated learning hours for this programme. This is excellent for when you finish your studies and start looking for work. You can inform your future employer that you have industry experience.

Timetable

Your personalised timetable will be available just prior to classes starting, and will comprise a weekly commitment of:

• 20 hours of lecturer supported learning in class
• 20 hours of self-directed learning (your own time spent working to complete your assignments)

Classes run from Monday to Friday and there may be one evening class. If you need a timetable before arriving, please contact UCOL. Students sometimes need to earn an income to support their study. We recommend a maximum of 10 hours per week.

Recognition of prior learning
Applications for Recognition of Prior Learning, including Cross Credit, Credit Transfer and Assessment of Prior Learning may be made on the Recognition of Prior Learning Form where a student believes all learning outcomes for a course have already been met. Applications will be evaluated on a case-by-case basis in accordance with the UCOL Academic Statute and other relavant policies and procedures.

Application checklist
It will make the process easier if you prepare the following before you apply:

• National Student Number (NSN) (If you don't have a NSN, you may request one from NZQA, or you can supply a verified copy of your birth certificate, passport or Whakapapa statement.)
• Evidence of your highest level of academic achievement (and evidence of prior learning, if applicable)
• Evidence that you meet the entry requirements of the programme
• Check if you're eligible for additional support or a scholarship. If you're 19 years or younger, you may be eligible to enrol in one of our free Youth Transition programmes.

Note that you will need to provide any verified documents in person, via post or email (not via the online application form).