This programme comprising 360 credits.
Why do you study at UCOL and this programme? Because we are here to help achieve your dream!
You have lecturers available to give face to face feedback making sure you are on the right track for improvement. When critiquing your work, we can read your expressions and see your body language to help us understand what is being perceived. We are focused on getting you to be the best you can be - by having lecturers and leaders that care about your progress forward at all times with those smaller classes. Additionally, excellent wellbeing and educational support systems, community and Industry connections enable you to engage with real-world experiences before you are on the job. Have a look through the content here and see what suits you and how the multimedia can mix for you. A person is more employable with dual skill sets.
Semester one: To start with, you are able to explore each creative area – illustration, photography, filmmaking, design and 3D/animation. Alongside this, you will explore a range of digital technologies required in these areas. Learning occurs through projects and exploring a way to communicate in regards to the arts, through design and digital technologies.
Semester two: Choose your three specialist areas – from illustration, photography, video/filmmaking, design and 3D/animation. Create projects that use these subjects through individualised workshops whilst learning more ways to communicate about arts and with others. A community of arts-focused people starts to develop.
Visual Language (Semester 1) (15 Credits)
Learn the fundamentals of composition within visual practice, through the principles of gestalt, colour theory, colour psychology and terminology.
Digital Technologies (Semester 1) (15 Credits)
Learn appropriate selection and application of processes and techniques associated with current digital technologies.
Creative Media 1 & 2 (Semester 1 & 2) (30 Credits each)
Gain introductory skills in a range of practices such as design, photography, video/filmmaking, illustration, 3D/animation and visual journalism. Start by exploring each specialisation and then choose three workshops a week (or more). Start developing a professional persona within the creative industry.
Visual Communication(Semester 2) (15 Credits)
Learn the fundamentals of visual communication, including the development of conceptually based compositions with a consideration of the relationships between author, intent, image, audience and context.
Contextual Studies (Semester 2) (15 Credits)
Gain an introduction to a range of theories and issues that are relevant to contemporary creative media industry, learn the conventions of academic writing and be able to present information formally by essay and verbal delivery.
Semester one: Now choose two specialist areas – from illustration, photography, filmmaking, design and 3D/animation. Create projects that use these subjects through the workshops as co-ordinated multimedia or specialised subjects, whilst completing a whole-semester personal project and implementing communication strategies.
Semester two: Hone a strong skill set in your specialisation areas. This is the first stage you are gently introduced to the “Workhub” and start working with real clients. Slowly and steadily, you work on business skillsets and understanding how to be a freelancer, employee or business owner. Also, this year you are learning the soft skills needed out there in regards to communication and managing self to succeed.
Digital Technologies 2 (Semester 1) (15 Credits)
Learn how to apply high quality visual techniques and processes, supported by research, critical development and experimentation to communicate and present your ideas.
Creative Media 3 & 4 (Semester 1 & 2) (30 Credits each)
Workshop based skill development with exploration in problem solving. Apply informed problem solving and critical reflection to the creation and production of creative media outputs. Gain knowledge of current professional creative industry techniques, standards, practice, protocols and responsibilities. Develop advanced conceptual and perceptual skills, problem solving techniques and learn how to justify your creative media choices, from ideation through to final resolution.
Critical Studies 1 (Semester 1 & 2) (30 Credits)
Further your understanding of the relationships between theory, research and professional creative practice, by exploring research concepts and methodologies that support an appreciation of cultural and historical influences surrounding contemporary creative media practices.
Industry Practice (Semester 2) (15 Credits)
Explore and understand what business looks like in the creative industries and how you can use your skill set to enhance your employment prospects. Undertake 80 hours of work experience to develop skills and attributes associated with professional business and marketing practices in the creative industries.
This is the hardest and the best year. You are concentrating on significant projects now. Your skill sets are becoming very refined and your communication and problem solving are getting stronger. You're learning to negotiate with clients in the workhub, think in a solution based manner, and creating seriously cool work in the commercial industry of arts, with nonprofit organisations, UCOL and partnerships that support UCOL and our students.
You also work all year on a project for you that is well researched and is for your portfolio. Being a year-long project enables you to explore and grow. The work forms an exhibit at the end of the year. Family and friends join in and celebrate your degree success. Next year you are off to gain employment in areas you love. What a better career could there be? Of course, we are biased.
Critical Studies 2 (Semester 1 & 2) (30 Credits)
Produce a resolved multidisciplinary creative media project, underpinned by a sound research process that addresses current and developing industry trends.
Industry Immersion 1 & 2 (Semester 1 - 30 Credits, Semester 2 - 45 Credits)
This is where all your study and work comes together. Work as teams and individuals in "The Workhub" with real clients on real jobs - 120 hours of work experience.
Professional Portfolio and Exhibition (Semester 1 & 2) (15 Credits)
Using your research from Critical Studies 2 to create a portfolio to show future clients or employers. At the end of this course you will be work-ready with a graduate exhibition at a curated gallery.
Previous Related Programme
The Bachelor of Creative Media has merged the best from the Bachelor in Applied visual Imaging and integrated it with industry immersion to enhance a students employability - ensuring we continue to be industry focused for our students.
- Bachelor of Applied Visual Imaging (no longer offered)