Note: As a subsidiary of
Te Pūkenga - New Zealand Institute of Skills and Technology, UCOL | Te Pūkenga is committed to providing the best learning outcome for you. As part of this, all programmes are currently being reviewed to make them portable, consistent, and closely aligned with the needs of the industry. When published, this course information is correct, but the courses offered may change over time. If you have any questions call an Enrolment Advisor on 0800 468 265.
From 2023, UCOL | Te Pūkenga and the programme you have enrolled in will become part of Te Pūkenga. So, if you join UCOL | Te Pūkenga in 2023, you will be awarded Te Pūkenga certification. And, if you are a current learner graduating in 2023, you will be awarded a co-branded certificate.
This programme consists of 360 credits. The course
Semester one: To start with we will help set you up for study and enable you to see the types of careers available in direct relation to the content of the degree. You will explore each creative area – illustration, photography, filmmaking, design and 3D/animation - then choose your three favourites for the rest of the year.
Alongside this, you will learn a range of digital technologies required for creative industries. This occurs through projects and exploring a way to communicate through the subject of visual language. You will grow with a creative community and share alongside students your image progress and receive one on one feedback from lecturers.
Semester two: A step up from semester one. You will take that knowledge and expand to the next step. Staircase learning. This will continue through your favourite subjects - from illustration, photography, video/filmmaking, design and 3D/animation. Create projects that use these subjects through classes while learning more ways to communicate about arts and with others. A community of arts-focused truly starts to evolve. Starting to introduce to presenting and understanding and practising the art of communication, which is key to our industries.
Visual Language (Semester 1) (15 Credits)
Learn the fundamentals of composition within visual practice, through the principles of gestalt, colour theory, colour psychology and terminology.
Digital Technologies (Semester 1) (15 Credits)
Learn appropriate selection and application of processes and techniques associated with current digital technologies.
Creative Media 1 & 2 (Semester 1 & 2) (30 Credits each)
Gain introductory skills in a range of practices such as design, photography, video/filmmaking, illustration, 3D/animation and visual journalism. Start by exploring each specialisation and then choose three workshops a week (or more). Start developing a professional persona within the creative industry.
Contextual Studies (Semester 2) (15 Credits)
Gain an introduction to a range of theories and issues that are relevant to the contemporary creative media industry, learn the conventions of academic writing and be able to present information formally by essay and verbal delivery.
Digital Technologies 2 (Semester 1) (15 Credits)
Learn how to apply high-quality visual techniques and processes, supported by research, critical development and experimentation to communicate and present your ideas.
Semester one: Now choose two specialist areas – from illustration, photography, filmmaking, design and 3D/animation. Create projects that use these subjects through the workshops as co-ordinated multimedia or specialised subjects, whilst completing a whole-semester personal project and implementing communication strategies.
Semester two: Hone a strong skill set in your specialisation areas. This is the first stage you are gently introduced to the “Workhub” and start working with real clients. Slowly and steadily, you work on business skillsets and understanding how to be a freelancer, employee or business owner. Also, this year you are learning the soft skills needed out there in regard to communication and managing yourself to succeed.
Creative Media 3 & 4 (Semesters 1 & 2) (30 Credits each)
Workshop-based skill development with exploration in problem-solving. Apply informed problem-solving and critical reflection to the creation and production of creative media outputs. Gain knowledge of current professional creative industry techniques, standards, practices, protocols and responsibilities. Develop advanced conceptual and perceptual skills, and problem-solving techniques and learn how to justify your creative media choices, from ideation through to final resolution.
Critical Studies 1 (Semesters 1 & 2) (30 Credits)
Further your understanding of the relationships between theory, research and professional creative practice, by exploring research concepts and methodologies that support an appreciation of cultural and historical influences surrounding contemporary creative media practices.
Industry Practice (Semester 2) (15 Credits)
Explore and understand what business looks like in the creative industries and how you can use your skill set to enhance your employment prospects. Undertake 80 hours of work experience to develop skills and attributes associated with professional business and marketing practices in the creative industries.
Visual Communication(Semester 2) (15 Credits)
Learn how to take the content of year one and further improve your understanding and implementation of visual language. This includes the development of conceptually based compositions and projects with a consideration of the relationships between author, intent, image, audience and context.
This is the hardest and the best year. You are concentrating on significant projects now. Your skill sets are becoming very refined and your communication and problem-solving are getting stronger. You're learning to negotiate with clients in the work hub, think in a solution-based manner, and create seriously cool work in the commercial industry of arts, with nonprofit organisations, UCOL | Te Pūkenga and partnerships that support UCOL | Te Pūkenga and our students.
You also work all year on a project for you that is well-researched and is for your portfolio. Being a year-long project enables you to explore and grow. The work forms an exhibit at the end of the year. Family and friends join in and celebrate your degree success. Next year you are off to gain employment in areas you love. What a better career could there be? Of course, we are biased.
Critical Studies 2 (Semesters 1 & 2) (30 Credits)
Produce a resolved multidisciplinary creative media project, underpinned by a sound research process that addresses current and developing industry trends.
Industry Immersion 1 & 2 (Semester 1 - 30 Credits, Semester 2 - 45 Credits)
This is where all your study and work come together. Work as teams and individuals in "The Workhub" with real clients on real jobs - 120 hours of work experience.
Professional Portfolio and Exhibition (Semesters 1 & 2) (15 Credits)
Using your research from Critical Studies 2 to create a portfolio to show future clients or employers. At the end of this course, you will be work-ready with a graduate exhibition at a curated gallery.
Previous Related Programme
The Bachelor of Creative Media has merged the best from the Bachelor in Applied visual Imaging and integrated it with industry immersion to enhance a student's employability - ensuring we continue to be industry focused for our students.
- Bachelor of Applied Visual Imaging (no longer offered)